Aitana Lopez, aka Fit Aitana, has only been on Instagram for four months, but she already has over 110,000 followers and generates over $4,000 in monthly revenue. Not bad for someone who doesn’t exist.
Virtual models have been around for a few years now, and the advent of artificial intelligence has only made them more realistic and more popular. One standout representative of this new wave of AI-created digital influencers is Aitana, a cute, pink-haired female model from Barcelona who has managed to attract over 100k followers in just a few months. She only posts photos of her, since video is likely to make her digital form a bit too obvious, but every one of her photos garners tens of thousands of likes and hundreds of comments. Her popularity has translated into a steady monthly income for her creators, who claim that she generates over 4,000 euros a month.
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